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Rolex (Adobe Analytics and Content Square)

Privacy policy: https://www.rolex.com/legal-notices/cookies.html
Purposes (consent)
Legitimate interest Purpose(S)

  • Reference 278275
  • Model case Oyster, 31 mm, Everose gold
  • Water-resistance Waterproof to 100 metres / 330 feet
  • Bezel Fluted
  • Dial Aubergine set with diamonds
  • Bracelet President, semi-circular three-piece links
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power reserve Approximately 55 hours
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)

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Datejust 31

Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial color is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Aubergine Dial

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Fluted bezel

18 kt Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.

18 kt Everose gold
Model availabilty

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Lenkersdorfer is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex Watches. Model availabilty

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Rolex Datejust

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